Saturday, October 27, 2018

The gray mass of the ICO projects: PR-a course and no revolution

The gray mass of the ICO projects

The gray mass of the ICO projects: PR-a course and no revolution

If you are not the first time you hear about ICO-projects, then you will understand exactly what will be discussed in the future. How often are ICO projects that are ready to change our usual world, arranging a technological revolution? Unfortunately, this does not happen often, and not because of the presence of serious technological developments in ICO projects, but rather because of simple speculation over the value of the startup.

ICO projects

Without a doubt, blockchain is a useful development that is already creating a fundamentally new society of the future. Technology is needed right now, and it proves its value. It is universal and applicable in many areas. But it is important to know that the blockchain itself is not a "cure for all diseases".

With the development of the market and the emergence of new ICO projects, competition is growing, and every startup wants to be what is called "the next big thing"abroad. Nevertheless, in a ridiculously large number of cases, developers do not chase an achievable and tangible goal, but pursue a spirit of innovation, trying to apply the blockchain system to everything, even in cases where it looks frankly ridiculous. We will not jump to conclusions, but if such ideas can help our society in the future, then either the market is too niche for them, or the "revolutionary" system of brave businessmen is inapplicable to the current realities and is doomed to failure.

There are a huge number of such ICO projects. Therefore, this article describes only some of the" revolutionaries " of the blockchain industry, whose mission is real, but not practical. Each of them in its own way pushes the idea of changing the world for the better in a variety of areas, but not all of these areas need to be applied to them blockchain technologies. In order to avoid conflicts with the creators of the presented ICO projects, their names were hidden. Perhaps some projects readers will still be able to learn.

Opens our ICO-project list, positioning itself as a global platform for entertainment, combining streaming concerts and performances, social network and its own cryptocurrency. Although the plans of this ICO project stretch very far, now its main goal is the industry of Korean pop idols. Users will be able to book tickets for their concerts, pay for their appearance in various talk shows and advertisements, buy merch and participate in crowdfunding campaigns of artists. Popular words like "full transparency"are included. The only question in this case-why to the already huge industry to fasten the fifth wheel in the form of blockchain? Perhaps the technology needs to produce a "revolution" in the industry of Korean pop idols associated with their forgery. As a result, the capitalization of the project reached $90,000,000.

Continuing the theme of social networks with" unnecessary " technologies of decentralization, we come to the next secret candidate. This ICO project is a service, the cornerstone of which is selfies. The more photos the user publishes, the more cryptocurrency he gets. The earned money can then be spent on various offers from brands cooperating with the company. All anything, but it is doubtful that social networks with one root feature can compete in the market where in this sphere there are already giants, especially even those giants are not insured against possible collapse as we could already see on the example of Vine and Musically. The idea of gamification and promotion in such networks is certainly interesting, but it can be achieved without the blockchain factor, and the oversaturation of the market with such applications does not guarantee success. It should also be noted that the introduction of the blockchain itself is quite expensive: both technologically and financially. In the first case, the problem of scalability and system protection immediately appears. In the second case, there is a difficulty in increasing the payback time of investments.

From social networks on the blockchain, we are moving to another, similar "revolutionary" ICO-project. In it, developers aim to revolutionize the blockchain, simplifying it specifically for the generation of Millennials with their own crypto-wallet and social network, which helps to learn about things happening in the world of crypto-trading. Of course, this seems like a good goal, but only until you look up the dictionary meaning of the word "Millennial". Most of the representatives of this generation are more than twenty or even thirty years old. Almost all of these people have long decided what they need from life, and if they are passionate about the world of blockchain, they already understand many aspects of it and they do not need to find a special service for their generation (which in itself is strange). What is the point of making a special "revolutionary" blockchain for Millennials — remains a big question. There is no doubt only one thing — this project looks like Steve Buscemi in the outfit of a cool student from "Studio 30".

The next ICO project is exclusively for women. Undoubtedly, from the point of view of marketing, it attracts attention with loud statements like "raising awareness about cryptocurrencies among women", but such PR tricks can hardly really increase women's interest in this cryptocurrency. And goals like "become the number one altcoin for women in business" every day seem to cryptocurrency more and more ghostly. The moral here is that it is necessary to concentrate on real women's problems, and not try to fight the mythical "inequality" in the crypto-sphere.

And since we have smoothly switched to attempts to insert the blockchain into real world problems, we will consider a new ICO project that calls for the fight against global warming. Its essence lies in the use of native cryptocurrency for certain contributions in support of different species of animals that are threatened with extinction as a result of climate change. There is only one catch: why do you need your own cryptocurrency? The fight against global warming is a very difficult process that requires cooperation at all levels and in all countries, and it can not be solved by creating a special cryptocurrency. It is strange to believe that this particular cryptocurrency will be in demand by conservationists when there are such kings of crypto-transactions as Ethereum or Dash. That is why the ideas of this "revolutionary", although they carry an important meaning, are unlikely to be truly implemented.

We are moving from climate change to the fight against the shadow economy in prisons. One project offers a revolutionary method of dealing with it-partial legalization and use of blockchain. Of course, it will be very good if prisoners can spend more and legally establish a transparent system of exchange of things and goods in prisons. However, it does not take into account the factor that speculation in prisons can not be completely stopped: it is doubtful that the ICO project provides for the sale of drugs, files and sharpening in its system, but such things will always be in demand in prisons, and partial legalization of trade will not help the situation. Surprisingly, the project currently has a capitalization of about $ 1,250,000.

All considered projects confirm the words said at the beginning of the article that everyone wants to become the "big thing". The immaturity of the blockchain market means that it will try to apply to a variety of areas, even if they do not get along in principle or will not get along in the current realities. It is a disease of every nascent industry. Suffice it to recall the market "Dot Com", when the online store was screwed to any kind of goods without a clear demand for its purchase via the Internet. The Internet has become a part of us in just 20 years.

At the same time, there are really promising projects, and such diversity is by no means a bad thing — every ten shitcoins make one really good project Shine with new colors.

The main thing is to follow the development of the ICO project product, not its marketing, and then it will be easier to find your "unicorn" of the crypto-industry.